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Asian and African Studies
|
2004
|
vol. 13
|
issue 2
172 - 178
EN
In the so-called SAE (Standard Average European according to Benjamin Lee Whorf) languages we are accustomed to a certain set of grammatical categories and to a set of their properties one of which is their obligatory aplication. The grammatical categories obviously express a kind of generalized meaning the origin of which is to be looked for in the environmental, social, and cultural reality of a particular linguistic community; however, the original motivation may gradually fade away, become opaque and finally disappear or undergo the process of reinterpretation.
EN
The main idea of the article is to show the image of a woman in “Super Express” and “Fakt.” The analysis of three areas — stereotypes, language and photos — allowed to create a simple and coherent image of a woman. Conclusions refer to popular culture and the situation of Polish society. In the text linguists’ and media researchers’ articles were recalled, which placed the problem in a broader context.
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