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Oeconomia Copernicana
|
2015
|
vol. 6
|
issue 4
73-90
EN
The article tackles the question of the ever-growing importance of soft factors of production in the process of competitive advantage for contemporary enterprises. This condition has resulted from turbulent environment characterized by increasing competition, generalized uncertainty and information asymmetry. Based on the above assumption during 2013–2014 a research project was carried out on the role of intangible resources in the process of gaining advantage over competitors in high-tech companies from Greater Poland. The study was carried out for the given population and conducted using the CATI method. On the basis of responses to the questions in the survey, one can conclude that these companies implement modern management paradigm and its activities are based largely on soft resources, which are impossible to be copied and on skills in the form of human capital, propensity for learning and the social capital of employees. The findings of the project can serve as a valuable clue for those companies which at the moment do not demonstrate a prospective approach to achieving entrepreneurial categories in practice.
PL
Artykuł wskazuje na innowacyjność jako kluczowy czynnik osiągania korzystnej zmiany pozycji strategicznej firmy rodzinnej w warunkach ostrej konkurencji. Stanowi próbę określenia uwarunkowań decyzji zarządczych w tym zakresie oraz czynników, od którego zależy implementacja strategii proinnowacyjnej. Opiera się na wynikach kierowanego przez autora projektu badawczego, na dokumentacji zgromadzonej przez GUS i Państwową Agencję Rozwoju Przedsiębiorczości oraz na wynikach analizy literatury podejmującej ten temat. Badania własne, stanowiące analizę i diagnozę procesu wprowadzania zmian o charakterze nowości w małych i średnich przedsiębiorstwach rodzinnych realizowane były - wspólnie z dr B. Żelazko z Instytutu Przedsiębiorstwa SGH - na przykładzie przedsiębiorstw rodzinnych w regionie śląskim.
EN
This article points to innovation as a key factor in achieving positive change in the strategic position of the family business in a highly competitive environment. It attempts to identify determinants of managerial decisions in this regard and the factors on which depends the implementation of pro-innovation strategy. It is based on the results of the research project conducted by the authors of this paper and on documentation gathered by the Central Statistical Office of Poland and the Polish Agency for Enterprise Development, also on the results of analysis of the literature. Our findings, that include analysis and diagnosis of the process of introducing innovations in small and medium-sized family businesses were implemented - together with PhD. B. Żelazko from the Enterprises Institute of the Warsaw School of Economics - on family businesses in the Silesia region.
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