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This paper deals with the social forces working on the language standard. The model presented in the following text is mainly based on U. Ammon's sociolinguistic researches and on J. Habermas' recent comments on the theory of communication. Further, it is embedded in the more general context of having authority and social power. The first part of the model is represented by the imagination of the language norm that the language speakers and writers (text producers) share and by the language codex as a written, officially recognized product of codification. The social roles played by the language speakers constitute the second part. The model distinguishes between the role of the language users ('practitioners') and the established role of the critics. The latter can split into several part roles (codifiers, norm authorities and language experts). Finally, the third part of the model consists of texts as products of communication.
EN
This article deals with the concept of standard variety based on the idea that each variety reflects the relationships between the relevant social forces in a language community. The author presents and analyzes Ammon's model of social forces determining what is standard in a language. Four forces are identified: the norm authorities, who manage language production, the codifiers, who produce grammars and dictionaries, the model speakers/writers, who produce model texts, and the language experts, who deliver their opinions. What is or is not a variant of the actual standard variety depends on the mutual consensus of all four forces, not only on the decisions of the codifiers themselves. The balance among all four forces guarantees the desirable stability of the standard variety.
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