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SOCIAL INNOVATIONS IN THE CONTEXT OF MODERNIZATION

100%
Sociológia (Sociology)
|
2012
|
vol. 44
|
issue 3
291 – 313
EN
This paper deals with the subject of social innovations and their application in social practice. It attempts to conceptualize social innovations within theories on the modernization of the society. It is based on a sociological understanding of social innovation as a source of social change and modernization as an example of social change. The importance of social innovations rises with the high dynamism of changes in late modern society, and with the growth of its structural and cultural differentiation, which diversifies, differentiates, individualizes man's social world. Social context has influenced a modified understanding of innovation not only as a tool and source of economic productivity and competitiveness, but also as a potential tool for achieving social goals and social cohesion in society. The social dimension puts more significance on the positions and roles of social actors as vehicles of innovation. The solution to social problems and increasing the ability of social actors to participate in the solution process has become an important condition for sustainable economic growth. The author defines criteria of social innovation and conditions for their practical application.
EN
The aim of this paper is to show how the theory of an active society by Amitai Etzioni can provide a theoretical framework for the study of innovation processes - in particular social innovation, which is generally defined here as the implementation of a new social practice aimed at solving social problems and/or meeting social needs. An active society is a society in which collectivities (social groups) have the potential to articulate values and needs, to participate in consensus building processes and decision processes, to develop organisational structures and to realise values through collective social action. This paper discusses the general differentiation and interrelation between culture, structure and agency which is the fundament of the theory of an active society and additionally presents a systematisation which combines these domains with the 'elements' (consciousness, commitment, knowledge, power) and 'processes' (consensus building, mobilisation, decision making, control/guidance) that Etzioni perceives as the main dimensions of the active orientation. This systematisation can be seen as an adaptation of Etzioni's theory which tries to make the interrelation between different theoretical dimensions more explicit.
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