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EN
This paper seeks the solution how to influence investors' behavior and their ability to invest responsibly. The aim is to extend the traditional approach to portfolio selection by adding ethical dimension to risk/return analysis. The first part of this study is a review of different methods of presenting the SRI outperformance – from matching approach and fund benchmarking to comparison of the performance of SRI index with the traditional non-screened indices. The second part compares the significance of financial outperformance of companies considered as socially responsible over any other companies from American stock markets. The last section of this paper contains the results of the performance analysis of socially screened companies over the last five years. These results support the hypothesis that social screens help investors to pick financially strong companies that give favorable risk-expected return relation.
EN
The author strives in the article to characterise socially responsible investments (SRI), which are carefully analysed in western literature, but in Poland have not yet garnered a great deal of interest. A detailed outline of the concept of socially responsible investment is provided along with a discussion of related concepts, then the most important investing strategies used for portfolio selection based on SRI are described. The evolution of socially responsible investing and changes that have occurred across centuries are next presented. The paper focuses particularly on the dynamic development of the SRI market in the US and Western Europe over the last twenty years. Further on, the Polish SRI market is examined, including its present state and future prospects.
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