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Czy grozi nam potop? Wpływ huśtawki emocji na uległość wobec komunikatów perswazyjnych

100%
Gusztyła K.
Psychologia Społeczna
|
2007
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vol. 2
|
issue 1(3)
42-51
EN
Two studies investigated connections between the emotional see – saw and the effectiveness of persuasion. In both experiments a sudden interruption of emotion influenced compliance towards attempts to direct opinions. Experiment 1 showed an interesting example of an opposing effect of the emotional see- saw. In the case when subjects were presented with convincing arguments that the greenhouse effect would have negative consequences on the environment, a sudden withdrawal of the source of emotion increased the certainty that pro – ecological actions should be undertaken. In the second condition, the subjects were expected to express their own opinions about climate warming. In this case the emotional see – saw reduced the above certainty. Experiment 2 proved that the emotional see – saw increased the acceptance of persuasive arguments only when they came from a high reliability source.
2

PREDICTING PERCEPTION OF RISKS AND BENEFITS WITHIN NOVEL DOMAINS

75%
Kostovičová L., Bašnáková J., Bačová V.
Studia Psychologica
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2017
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vol. 59
|
issue 3
176 – 192
EN
According to the cultural theory of risk, people’s cultural worldviews can bias the evaluation of risks and benefits, even after reading balanced arguments on a given topic. This assumption was tested on two controversial domains, which were relatively novel for the chosen population: nanoscience and HPV vaccination. Participants (N = 339) evaluated respective risks and benefits, either without or after reading balanced arguments. Contrary to earlier findings, positive perception of nanoscience was associated with egalitarianism. Worldviews of the pro- and con advocate of nanoscience influenced risk perception among people with little prior knowledge. Assessment of risks inherent to HPV vaccination was positively associated with hierarchism among men, negatively with familiarity among women, and sensitive to the worldviews of the advocates. We provide a discussion on how evaluation of risks and benefits in novel domains is affected by a complex interplay of cultural cognition, domain familiarity, personal relevance and general risk attitudes.
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