Using methodology of theory of the interested parties to the analysis of essence of relations in the system "enterprise of retail trade-client", classification of categories of clients is offered according to their contribution to the provision of the enterprise permanent functioning.
The article focuses on mapping the past and contemporary discourse on the corporate social responsibility in its various theoretical and practical levels. It reflects the characteristic features of individual-ethical and institutional-ethical paradigm, which vary widely in their starting points, especially when it comes to the overall view of definition of the mater and the subjects of social responsibility. Within this context, the author briefly compares the stockholders theory with the stakeholder theory.
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