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This article explores the issue of possible ways to decrease the effects of stereotype activation by manipulating the antecedent task context. It was expected that the specific processing mode evoked and trained before measurement of the stereotype can modify the accessibility of stereotypical associations. More precisely, it was predicted that the procedure of identifying neutral words will promote the analytical processing mode, that in turn will weaken the strength of associations between the stereotypical category and the relevant traits, while procedure of classification of neutral words will enhance the tendency to activate stereotypical associations. The results corroborated the first prediction and also provided insight into the dynamics of stereotype activation.
EN
This paper attempts to systemize the knowledge about some effects obtained with the lexical decision task and to provide a critical analysis of some applications of this method in the domain of social cognition. The sources of this procedure residing in cognitive psychology and psycholinguistics research on word recognition and lexical access are emphasized. The possible variations of the lexical decision procedure (as part of the semantic priming paradigm and as a separate procedure) are presented, together with an analysis of its adaptations in research on the accessibility of stereotypes and multiple categories. Results obtained with this procedure indicating a conditional automaticity of stereotype activation processes are presented. Finally, possible limitations of the method are drawn and areas of research on stereotyping that demand the use of methods that go beyond the study of associations between concepts are indicated.
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