Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 MIND Journal

Authors help

  1. 1 Chaikovska M.

  2. 1 Shkeda O.

Years help

  1. 1 2022

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Skinner box marketing
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Skinner's Box And AIDA Marketing Communication Model As Reflexive Control Tools

100%
Chaikovska M., Shkeda O.
MIND Journal
|
2021
|
issue 12
1-13
EN
The article examines the experiment with Skinner's box from the point of view of marketing and reflexive control in the context of digitalization. The relevance of this method is determined and a model of the Skinner box marketing strategy is formed. The main components of the last one are: emotional manipulation, information technology and big data. The principles of integrating the AIDA marketing communications model into the SBM strategy, that are oriented on the manipulation object and the information platform used, are formulated.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.