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Internet rzeczy i jego wpływ na modele biznesowe współczesnych organizacji gospodarczych

100%
Wielki J.
Studia Ekonomiczne
|
2016
|
vol. 281
208-219
PL
Artykuł jest próbą analizy wpływu zjawiska Internetu Rzeczy na funkcjonowanie współczesnych organizacji gospodarczych i wykorzystywane przez nie modele biznesowe. W tym kontekście dokonano identyfikacji kluczowych modeli biznesowych wyłaniających się wraz z rozwojem koncepcji IoT (Internet of Things) oraz najważniejszych implikacji organizacyjnych wynikających z ich implementacji. Zdiagnozowano również najistotniejsze wyzwania z nią związane.
EN
This paper is an attempt to analyze the impact of the Internet of Things phenomenon on functioning of contemporary organizations and business models utilized by them. In this context the identification of the key business arising with the IoT concept have been made and the key organizational implications resulting from their implementation have been indicated. The main challenges connected with Internet of Things concept have been diagnosed as well.
2
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The Future of Newspapers: a Thrilling Encounter with Augmented Reality

100%
Knihová L.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 2
6-13
EN
The objective of this study is to examine and better understand the impact of new technologies on multimedia journalism, mainly from the viewpoint of augmented reality (AR). Then, in the context of literature review, and in view of recent real-world examples of AR experience introduced by Harvard Business Review, the author will explore and critically evaluate the idea of using AR as a tool to help attract customers to newspapers and other print media. Apart from compelling content, newspapers can start offering a thrilling and enjoyable experience thanks to the implementation of innovative technologies. Thus, they can enhance multimedia journalism and take it to a whole new level. The study is complemented by an empirical probe focused on the current preferred ways of reading newspapers by readers in both the Czech Republic and the Slovak Republic. The survey also reveals the level of the survey respondents’ awareness and imagination of ‘live images’ as an engaging part of media content. Simultaneously, specific examples of AR used in different industries are delineated and associated questions and directions for further research are suggested.
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