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EN
In the first part this article discusses a few basic theoretical problems dealing with role of psychological time experience in the framework of behaviour regulation. Psychological time is defined as a set of cognitive dimensions for representing the personal beliefs about time nature, time flow, and significance of past, present and future. In the second (empirical) part of article the factorial solution (exploration and confirmation model) for structuralization of eight time dimensions are presented. Three factors were extracted which explain 73% of total variance. In the proposed solution the first factor is described as temporal organization of person's activity (46% of total variance); this factor has high loading for telicity, planning, detailness, use of time, and attention to future. The second factor (15% of total variance) clearly represend the range of time perspective, which connect the past with the future (both have a positive loadings); concentration on the present has a high negative loading in this factor. The third factor (12% of total variance) represent time pressure as emotional experience.
EN
The present study examines the impact of different levels of time pressure on the elaboration of purchase intention. Participants formed attitudes towards two stores and then indicate in which stores they would go shopping. Descriptions of the stores were experimentally constructed in order to indicate whether participants rely on an attribute-based or an attitude-based strategy when forming their purchase intention. Participants made their choices under time pressure (either 5, 9 or 15 seconds) or were given unlimited time to deliberate. Results show that in 5 second limit and unlimited time conditions, they rely more on an attitude-based decision strategy and chose the less optimal store. Under moderate time pressure (9 and 15 seconds), participants are able to use relevant knowledge about the stores and rely more on an attribute-based strategy. Results are discussed in light of the Unconscious Theory of Thought (Dijksterhuis & Nordgren, 2006).
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