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  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

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  1. 1 Staszewska J.

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  1. 1 2006

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The Role of Promotion of Tourism

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Staszewska J.
Ekonomika i Organizacja Przedsiębiorstwa
|
2006
|
issue 4(675)
71-76
EN
Preliminary results of research on efficiency of promotion activity among tour operators are presented in the study. The results show a lack or a very Iow level of efficiency of such activities in Poland. The authoress suggests changes in the promotion activity of tour operators.
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