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  1. 1 Wawrzyniak M.

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  1. 1 2010

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Czytanie miasta – idea produktu turystyki literackiej na przykładzie Łodzi

100%
Wawrzyniak M.
Turystyka Kulturowa
|
2010
|
issue 3
16-29
EN
Literature and its authors are the inspiration for special literary trips. It is a common phenomenon in the world and the rapidly developing one in Poland. The literary tourism destinations are the places pictured in literary works and the places connected with the author’s life. The literary space and literature are an interesting inspiration for creating tourist cultural product. Reading the city can lead to the discovery of new, often mystical, places. Literary tourism in the world is an important and dynamically developing segment of cultural tourism while in Poland it is a new phenomenon, yet the emerging tourist products are noticeable. The article presents a complex offer of tourist literary products for the city of Łódź. The criteria for the tourist products and the SWOT analysis were also described.
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