Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  TRADEMARK
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

The Role of the State in the Field of Social ResponsibilityThe Role of the State in the Field of Social Responsibility

100%
Takács-György K., Benedek A.
Optimum. Studia Ekonomiczne
|
2013
|
issue 1(61)
3-14
EN
The CSR-oriented companies introduce some tools to demonstrate their environmental and social responsibility. Besides different activities which are presented in reports, certificates they apply for demonstration of their social and environmental engagement. Due to the increasing awareness among consumers there is an even greater demand for authentic and independent guaranteecertificates which confirm the social responsibility doings. So in the last few years the use of thematic trademarks which are signs of the responsibility has spread. The presented research focuses on a special segment of national park trademarks. The research questions within the framework of a standard interview are attempting to reveal how informed consumers are concerning the trademarks in use and whether the consumer favours those products and services that pos sess quality certificates. What are the expectations of the consumers in connection with products and services that hold the Hungarian National Park Product trademark? Do these certificated products and services mean benefits to consumers? The trademarks of the manufacturers and service providers give information to the customer on the advantage of the product and hence the whole life-cycle of the product is seen through. Probably due to this controlled quality and reliable origin the certified products are favoured. This kind of labelling means a kind of guarantee to the customer.
2

NA HRANICI VLASTNÝCH MIEN A DRUHOVÝCH OZNAČENÍ: SÉMANTICKÉ, PRAVOPISNÉ A PRÁVNE ASPEKTY POUŽÍVANIA SLOVENSKÝCH NÁZVOV OLYMPIJSKÝCH PODUJATÍ

88%
Mikušiak M.
Slovenská reč (Slovak Language)
|
2022
|
vol. 87
|
issue 2
89 – 110
EN
The paper deals with the Slovak names referring to the Olympic Games that appear to be, in a sense, borderline cases between proper names and generic terms. The study focuses on semantic and spelling aspects of these names, but also on legal restrictions imposed on the use of the term “olympiáda” (Olympics/Olympiad), so the analysis goes beyond the traditional semantics and partly falls within the field of applied linguistics focusing on language and law. The paper shows that despite the latest proposal the Slovak spelling system cannot be consistently based on the principle of “completeness” of the name. Secondly, it is argued that spelling variants “olympiáda/ Olympiáda and olympijské hry/Olympijské hry” should be accepted in written Slovak. Finally, the study clarifies the special status of the word “olympiáda” as quasi-trademark, resulting from the legislative protection of the Olympic symbolism.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.