Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  UEFA
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Rynek transferowy w piłce nożnej. Doświadczenia europejskie

100%
Mikołajczyk A.
Studia Gdańskie. Wizje i rzeczywistość
|
2011
|
vol. 8
173-185
EN
The European transfer market is based on the assumption that a sports club is entitled to compensation for the time and resources invested into the player’s training and the development of his sports talent, received when the player states his desire to change his club. In settlements, the transfer fee is a kind of compensation paid by the new club to the old one. This makes transfers not only an investment into the team’s development but also a source of considerable profits for individual football clubs. On the other hand, the amount paid for the new players does not necessarily correspond with the sport results, yet a transfer of a popular player becomes a source of financial revenues derived from merchandising, sponsorships, match tickets and broadcasts. The article presents the situation on the European football transfer market, the role of UEFA and the EU in transfer regulations and analyses the transfer fees in 2010/2011 season.
2
Publication available in full text mode
Content available

Ambush Marketing in Poland Beforethe 2012 European Football Championship

86%
Gębarowski M.
Journal of Entrepreneurship, Management and Innovation
|
2013
|
vol. 9
|
issue 1
157-172
EN
Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events all around the world – apart from the Summer Olympic Games and the Football World Cup). The article has two objectives. First, it describes a concept of promoting selected brands (based on relation to the EURO 2012), identifying the scope of using ambush marketing forms in relation to Polish consumers. Second, it presents results of research which illustrates differences in conceiving the brands of both official sponsors and those – to whom one can attribute a name of ambushers.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.