Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  VALENTINE’S DAY
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

VALENTINE’S DAY AND THE EVENTISATION OF SLOVAKIA’S FESTIVE CULTURE

100%
Zajonc J.
Slovenský národopis (Slovak Ethnology)
|
2023
|
vol. 71
|
issue 4
403 – 425
EN
The study focuses on Valentine’s Day in Slovakia since the turn of the 20th and 21st centuries from the perspective of festive culture. It explores public celebrations, as defined by Lars Deile (2014), associated with Valentine’s Day, and analyses them on the basis of event characteristics according to Winfried Gebhardt’s concept. The study is based on the assumption that the acceleration of eventisation is a new dynamising element of the festive culture transformation at the late modern stage (Gebhardt, 2000). The aim of the study is (1) to find out which of the Valentine’s Day public celebrations in Slovakia have the nature of an event; (2) identify the origin of and motivation for the choice of specific forms of events; (3) outline the specifics of Valentine’s Day celebrations as events in the framework of Slovakia’s festive culture. At the general level, the author is interested in the cultural dimension of the individualisation and pluralisation processes. Through three Valentine’s Day events, he traces the transformations of the trends of deinstitutionalisation, deconstruction, profanisation, multiplication, and commercialisation, which characterise the celebrations of modern society according to Gebhardt. Empirically, the study relies on the findings of the analysis of media sources about the forms of the festive practice accompanying Valentine’s Day in Slovakia. The sources come from exploratory research conducted in 2011–2021.
2
Content available remote

POP CULTURE, MARGINALIZATION, REMEDIATION. DIGITAL ARTIFACTS OF THE CULT OF ST. CYRIL AND METHODIUS AND ST. VALENTINE ON THE X.COM PLATFORM

86%
Adamski A., Gaweł A., Przywara B.
Konštantínove listy
|
2025
|
vol. 18
|
issue 1
182 - 196
EN
The article analyzes the contemporary reception of the Cyril-Methodian heritage in the context of the mediatization of religion and the transformation of religious traditions in digital culture. The study compares the presence of the cult of Saints Cyril and Methodius with the simultaneous popularity of St. Valentine and commercial “Valentine’s Day” in the Polish media and religious space. Using the methodology of media archaeology and digital communication analysis techniques, the authors examine the virtual representations of both cults in the discourse of the Twitter/X platform (in Polish and English). Quantitative and qualitative analysis shows that the cult of the Thessalonian Brothers in the media space in Poland is almost completely marginalized by the Valentine’s Day pop-cultural narrative. The study also documents the complex processes of adaptation and transformation of traditional religious cults under the influence of digital media logic. The article contributes both to studies on the continuity of the Cyril-Methodian tradition in the digital age, as well as to the sciences of social communication and media, showing the mechanisms of functioning of historical religious heritage in an environment dominated by popular culture, dominant media narratives, and algorithms of social platforms.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.