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PROPOSAL AND SIMULATION OF THE BUSINESS PROCESS MODEL OF STRATEGIC MANAGEMENT IN E-COMMERCE

100%
Svatošová V.
Ekonomický časopis (Journal of Economics)
|
2021
|
vol. 69
|
issue 7
726 – 749
EN
This paper focuses on evaluating the importance of strategic management in the long-term development of SMEs primarily trading electronically. The main output is to propose a business process model of strategic management that could strengthen the existing strategic position of SMEs with a focus on e-commerce. The main purpose is fulfilled through a research study conducted in several phases between the selected samples of enterprises primarily oriented on e-commerce. The empirical research methods are used: methods of personal interviewing, financial analysis, situational analysis, case studies, methods of statistical induction and descriptive statistics, modelling, and simulation. The process model is then simulated and verified in practice on the selected enterprise within a help of Vensim software. The contribution of the paper is based on the procedure for the creation and implementation of the strategic management of SMEs primarily oriented on e-commerce, which could strengthen their existing strategic position and whose validity is verified in practice.
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