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EN
The article presents a conceptualization of a new form of community - virtual community. The author does not aspire to a holistic explication of the influence of new technology on the functioning of societies. She attempts rather to explain only one of its areas - that pertaining to the evolution of interpersonal interactions as shaped by new technology. This article poses the question whether it is possible for the virtual communities to form and function in an analogous manner to the communities in a real society. The author uses data from her own research; she also takes into consideration other empirical works, so that the results are complex and objective, and are far from one-sided and simplistic. The article shows the particular ethos of Internet community members and explains how their norms and values are played out on the Internet, also pointing out the implications of deviant behavior. The author tackles a vital ąuestion of role-play and identity building in virtual reality. Finally, she presents a typology of Internet users and Internet culture.
Mäetagused
|
2008
|
vol. 40
69-82
EN
The article outlines the changes that Estonian public pet web pages and pet forums have undergone in 2004-2008. Evolution has caused changes in both the technological solutions of these portals as well as in the contents, reflecting a shift in people's attitudes and values. Web sites have an important representative role, and the use of ee-domains adds authority on the Estonian web. Recently, there has been a significant shift away from anonymity on message boards in terms of registered and identifyable users as well as a more efficient control of adherence to netiquette. More classifieds are being published online, and not only on free sites. The primary aim of pet forums and portals is dissemination of information, but the sites intended mostly for entertainment purposes are on the rise. Users choose which web environments to visit not only based on their design and ease of use, but based on a combination of these qualities, and also depending on the needs of individual users.
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