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  1. 1 Slovenská reč (Slovak Language)

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  1. 1 Krolčíková R.

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  1. 1 2023

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SLOVENSKÁ VLOGOSFÉRA V MEDIÁLNOM A SOCIOKULTÚRNOM KONTEXTE

100%
Krolčíková R.
Slovenská reč (Slovak Language)
|
2023
|
vol. 88
|
issue 1
7 – 31
EN
The vlogosphere is a new phenomenon of the 21st century, emerging in the Slovak linguistic and cultural environment. In the presented article, we focus on the Slovak sphere of video blogs (vlogs) as a genre of digital media and a form of communication between the vlogger and his audience. We characterize a video blog as an oral internet genre in the form of an audio-visual recording, published through an online video portal. The purpose of which is the self-presentation of the protagonist, his own thoughts, opinions, interests and activities, or skills in an attractive and original form on a regular or episodic basis. We consider it important to focus on the key features of new media which fundamentally affect the ways of communicating through vlogs.
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