The Slovak vlogosphere is a communication virtual space, in which linguistic and para-linguistic means of language, as well as various forms of verbal and nonverbal communication in the context of the domestic communication environment, have become conventionalized. In this context, vloggers, who record and publish videos via the online YouTube portal, are characterized by a significant variability of means of expression, especially in the area of emotional and expressive expressions, which manifest one of the forms of expression of the individual identity presented in their videos. The aim of the article is to present the key communication features of the video blog, influencing the use of language means in the monitored communications. We find out how these characteristics influence the use of linguistic means. These features are described and demonstrated with authentic examples, focusing on the use of Anglicisms.
The vlogosphere is a new phenomenon of the 21st century, emerging in the Slovak linguistic and cultural environment. In the presented article, we focus on the Slovak sphere of video blogs (vlogs) as a genre of digital media and a form of communication between the vlogger and his audience. We characterize a video blog as an oral internet genre in the form of an audio-visual recording, published through an online video portal. The purpose of which is the self-presentation of the protagonist, his own thoughts, opinions, interests and activities, or skills in an attractive and original form on a regular or episodic basis. We consider it important to focus on the key features of new media which fundamentally affect the ways of communicating through vlogs.
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