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EN
This elaboration is an attempt to discuss the idea of clustering and cluster activities. There has been a rapid increase of the number of clusters in Poland, in recent years. The main role of clusters is development of their members through co-operation and competition, knowledge transfer, internationalization of participants and implementation of innovative solutions. Strengthening the market position is possible by organizing in form of strong entities with an international reach, which is possible, inter alia, through belonging to the cluster. The article also describes the situation of clusters in the agri-food sector, with particular emphasis on the two leading actors of the Wielkopolska region. Food Cluster „LeszczyńskieSmaki” („Leszno Flavors”) and „Food Cluster of SouthernWielkopolska” are good examples of how to develop, build strong brand, thanks to the activities within the cluster.
EN
The subject of the document is the analysis of tourist-cultural potential of the Bight of Cysterian Route of Wielkopolska and Lubuskie Land carried out by Czajkowski Szymon, Mikos v. Rohrscheidt Armin in the period of time from October 2011 to December 2011 with the use of the method for assessment of theme routes potential, published in the monograph by Mikos von Rohrscheidt A. 'Cultural theme routes. Ideas, potential, organization' [Krakow 2010]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the route as a destination of different forms of cultural tourism.
EN
The subject of the document is the analysis of tourist-cultural potential of Pleszewski County carried out by Pawlak Jagoda in 2011 with the use of the method for assessment of microregions potential, published in the monograph by Mikos von Rohrscheidt A. 'Cultural Tourism. Phenomenon, potential, perspectives' [Gniezno 2008]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the area as a destination of different forms of cultural tourism.
EN
The subject of the document is the analysis of tourist-cultural potential of Kepno and Kepinski County carried out by Malchrowicz Ewa, Urbaniak Anna and Lorenz Marian in the period of time from September 2011 to October 2011 with the use of the method for assessment of microregions potential, published in the monograph by Mikos von Rohrscheidt A. 'Cultural Tourism. Phenomenon, potential, perspectives' [Gniezno 2008]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the area as a destination of different forms of cultural tourism.
EN
The subject of the document is the analysis of tourist-cultural potential of Olesnica and Olesnicki County carried out by Jakubowska Anna in 2011 with the use of the method for assessment of microregions potential, published in the monograph by Mikos von Rohrscheidt A. 'Cultural Tourism. Phenomenon, potential, perspectives' [Gniezno 2008]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the area as a destination of different forms of cultural tourism.
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