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PL
Prezentowany artykuł jest próbą oceny z perspektywy inwestorów zjawiska migracji wartości spółek kapitałowych notowanych na rynku alternatywnego systemu obrotu giełdowego w Polsce. W ocenie zjawiska migracji wartości dla właścicieli (tzw. wartości netto) posłużono się wskaźnikiem rynkowym "cena do wartości księgowej" (P/BV) i zmianą jego wielkości w czasie. Celem poznawczym opracowania jest ustalenie, w jakiej fazie migracji wartości znajdują się jednostki gospodarcze, których działalność jest na wczesnym etapie rozwoju zarówno na rynku realnym, jak i kapitałowym.
EN
The article is an attempt to assess the shareholders value migration of companies quoted on the NewConnect market, the alternative trading system in Poland, carried on by the Warsaw Stock Exchange. These are mostly the start-up stock companies, in the early stage of the life cycle, often positioning their activities in innovative sectors. In the assessment of the phenomenon of shareholders value migration (net enterprise value) were used price to book value ratio (P/BV) and changes of it size in the analyzed periods. The aim of cognitive development is to determine the phase of the value migration of the enterprises which realized the dynamic increasing economical activity.
EN
The paper aims to present the measures which can be applied to estimate the company value creation and shareholder value creation resulting from a merger or an acquisition of a company. The selection of an appropriate method allows to determine whether the merger or acquisition has really contributed to an increase in the owners' wealth. Company value can be increased by creating added value or by maximizing earned profits and positive cash flow. The use of maximized profits and cash flow to build company value involves maximizing revenues and minimizing expenses. On the other hand, creating added value means building strong elements which will allow to generate and increase revenues and profits in the future. Consequently, added value causes that even an enterprise which generates little or no profit or cash flow may have a considerable market value for a potential investor or buyer
EN
The paper presents an integrated look at two concepts of modern marketing: relationship marketing (partnership marketing) and value-based marketing (marketing based on value, value for customer, stakeholder value, customer value). There are presented problems of value in the relationship marketing concept. Next, the paper shows issues of relations in value-based marketing concept. Author came to the conclusion that it should be considered proposal of a common value-relational paradigm or enabling these problems to the conception of holistic marketing.
EN
Changes in the business environment have resulted in the emergence of a new paradigm of the functioning of the enterprise. It is the creation of values for different stakeholders. This value creates a mostly intangible capital replenished capital. It also amends the interpretation and design strategy. It is a holistic process, dynamic, social, cultural, learner. This new paradigm must take account of business models. Among them is a network organization model.
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