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EN
Effective activity in social media is an indispensable element of modern political marketing strategies. „X“, formerly known as Twitter, serves as an obvious field for the expansion of politicians and all kinds of debates on broadly understood social issues. Despite the numerous advantages of this medium, the author identifies a significant risk: the potential intensification of hate speech in the online sphere. The main goal of the article is to verify the thesis about the tendency to create hate content on the „X“ platform. The research group consists of politicians of the Left of the 10th term of the Sejm of the Republic of Poland. Observations were conducted between October 13 to November 13, 2024. By conducting the study in a quantitative and qualitative manner, taking into account quantitative and qualitative methods, a number of data were obtained that allowed to answer the research questions posed in the introduction of the work.
EN
This study investigates the evolving discourse on the circular economy (CE) on Twitter from 2015 to 2022. Leveraging sentiment analysis and keyword frequency tracking, we analyzed 513,709 tweets containing the hashtag #CircularEconomy. The study identifies prominent keywords, including sustainability, recycling, and innovation, and tracks their frequency over the years. Notably, circular economy reveals an overall neutral sentiment, gradually shifting towards positivity. We observe dynamic patterns in the discussion of the 3Rs (Reduce, Reuse, and Recycle), indicating varying emphases over time. The VADER sentiment scores underscore a nuanced shift towards positive sentiment. The findings contribute to understanding the public’s engagement with CE concepts on social media and provide insights for further research and communication strategies.
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