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Od kultury ‘tylko do odczytu’ do kultury kreatywności. YouTube jako medium demokratyzujące przestrzeń współczesnej twórczości audiowizualnej

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Majorek M.

Zeszyty Prasoznawcze

2013

vol. 56

issue 3

364-379

The role of YouTube, a new medium, in democratization of the audiovisual area is presented in this paper. Freedom and the large availability for users, both in case of access to resources and posting any video content, causes a dramatic minimization of the gap between professional and amateur producers. It is worth to answer the question whether this trend is stable and whether the online community, actively using YouTube, will continue to follow this liberal path, or whether a new trend, quite opposite and aimed to reduce this lawlessness, will emerge. Is it, therefore, an attack on a democratic idea of the portal and its creative role, or a natural effort to improve the quality of the resources of this giant television network? This article aims to answer these and many other questions that arise from the development of this medium.

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1 Zeszyty Prasoznawcze

1 Majorek M.

1 2013

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Od kultury ‘tylko do odczytu’ do kultury kreatywności. YouTube jako medium demokratyzujące przestrzeń współczesnej twórczości audiowizualnej