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EN
In the days of the financial crisis, the European Commission fully recognises the importance of cultural heritage for European economy. The Commission introduced a EU 2020 strategy aimed at helping Europe to find innovative solutions for social and economic problems. Cultural heritage and culture contribute to the reaching of objectives set by the EU 2020 strategy: smart, sustainable and inclusive growth. Smart growth: the cultural industry is one of the most dynamic sectors of economy. For example, the title of the European Capital of Culture is a sort of springboard for investments and may generate jobs and general growth. Sustainable growth: culture stimulates our awareness and care of the world around us and our place in it. It contributes to new methods of organisation of society. Global growth: culture and cultural heritage may play an important role in the reduction of isolation and exclusion connected with poverty. As a result of participating in culture, an individual becomes a part of the community, which supports social integration. Today the entire cultural sector has to deal with budget limitations. In this regard, the activities of the European Union (the Culture programme) must be appreciated. Various other EU programmes provide substantial assistance for objectives connected with cultural heritage (European Regional Development Fund, Framework Programmes for Research and Technological Development). The EU prize for cultural heritage (Europa Nostra award) or European Heritage Days also contribute to the promotion of cultural heritage values. The European Commission is engaged in activities aimed at ensuring more extensive opportunities for funding (such as the future Creative Europe Programme) in the years 2014-2020. The European Heritage Label – an initiative of the Commission – is aimed at giving particular attention to historic places symbolising the European integration process. To sum up, the presented initiatives can be regarded as a strong proof of the fact that culture and cultural heritage can be a carrier of social and economic growth and of great importance attached to them by the European Commission.
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