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  1. 1 Management

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  1. 1 Perzyńska A.

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Brand identity of Lubuskie Voivodeship / Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim

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Perzyńska A.
Management
|
2013
|
vol. 17
|
issue 1
247-258
EN
The aim of the article is to present how big a role a brand fulfils, which is a determinant of the development of economy in Lubuskie Voivodeship. Building a strong brand becomes a task for many years. The effects can be noticed earlier through promotion actions focused on organizing all kinds of cultural events and fixtures. A strong brand is a huge source of competitive advantage. Creating a strong brand is a catalyst of the economic development of the region. A sign, logo, is not enough for the economic development to increase. The use of innovative information technologies is necessary to distinguish the region from the other ones. The driving force is to build a strong image identifying the strength of the region values. A strong brand determines the present existence and distinction on the global market.
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