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Rozwój powiązań franchisingowych na rynku europejskim i w USA

100%

Szwed J.

Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne

2015

vol. 2(22)

403-410

The franchising consists in the close collaboration between two independent enterprises when the recipient of the system receives the franchise package in exchange for the appropriate payment. The scope of the business includes being legitimate to use a recognizable brand along with "know-how". Moreover, the franchisee is obliged to act in accordance with the bottom line of the business. However, the experienced franchisor offers ideas for the business and essentially supports the partner so that they can succeed. The rapid development of franchise connections has proved their effectiveness on the European and American markets. The franchising constitutes an efficient way to achieve success in the business where an essential condition is the harmonius collaboration between the recipient of the idea and the organizer of the system. The partnership will increase the probability of achieving the benefit with a simultaneous minimization of the risk associated with this network. The power of the franchise market is a cradle of this system - the United States where this kind of business is characterized by its completness with regards to the regulations and it is totally different from the system operating in European countries. As a consequence, it leads to the situation when taking actions on the European continent is burdened with a greater risk of potential conflicts between the parties of the system.

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1 Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne

1 Szwed J.

1 2015

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Rozwój powiązań franchisingowych na rynku europejskim i w USA