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EN
This article analyses a hierarchical structure of academia within two academic social media networking sites, i.e. Academia.edu and ResearchGate. In this study, I investigate profiles (in these two services) of all academic staff members of Adam Mickiewicz University in Poznań (N = 2661). I use the concept of prestige to analyse whether the hierarchical structure of academia is being reproduced in analysed services. Since prestige is an unobservable construct, I use two indicators to measure it: the number of followers and the number of views. My findings show that the hierarchical structure differs between Academia.edu and ResearchGate. While the structure of ResearchGate is explicitly hierarchical in reference to degrees of the researchers (a higher degree is related to a higher value of the prestige indicators), the structure of Academia.edu resembles a reversed pyramid (a higher degree is related to a lower value of the prestige indicators). The article concludes with a discussion concerning possible causes of differences between services in terms of reproducing the hierarchical structure. Moreover, I provide potential implications of the results as well as the justification of the necessity of using the concept of prestige to determine hierarchical structure of academia.
EN
The article discusses activities that enhance web visibility of scientists, such as: selecting prestigious sources for publishing, practice of open science, collaboration among researchers, presence on academic social networking sites and tracking of altmetrics. Examples of good practices applied by Lublin University of Technology researchers and their cooperation with other university employees (librarians, open access coordinator) in this area are also presented.
PL
W artykule omówiono działania wpływające na zwiększenie widoczności naukowców w sieci: wybór prestiżowych źródeł do publikowania, praktyka otwartej nauki, współpraca naukowa wśród badaczy, obecność w społecznościowych serwisach skierowanych do ludzi nauki oraz śledzenie alternatywnych wskaźników metrycznych. Przedstawiono również przykłady dobrych praktyk stosowanych przez badaczy Politechniki Lubelskiej oraz ich współpracę z innymi pracownikami uczelni (bibliotekarzami, pełnomocnikiem do spraw otwartego dostępu) w tym zakresie.
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