Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  advertisemen
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Glosa do Wyroku Trybunału Konstytucyjnego Republiki Kolumbii z dnia 26 kwietnia 2017 r., sygn. akt C-246/17

100%
Pogłódek A., Stachowicz A.
Przegląd Sejmowy
|
2022
|
issue 2(169)
197–213
EN
This paper studies the case law of the Constitutional Court of the Republic of Colombia of 26 April 2017 (Case C-246/17) which interpret the capacity of the minor to give informed consent to aesthetic medicine and plastic surgery treatments, as well as participation of such person in campaigns promoting this type of treatments. In this case, the Court first decided that the ban on aesthetic medicine and plastic surgery procedures for minors should not be applied to adolescents over 14 years of age who, due to their level of development, are able to participate together with persons having parental authority in the decision-making about the risks involved in such procedures and are able to consent to the procedure in an informed and qualified manner. The Constitutional Court also finds that the prohibition on participating in campaigns promoting cosmetic medicine clinics and the treatments carried out there, which applies to persons aged between 15 and 18, is a proportionate and effective restriction. In this way, the legislator achieves constitutionally legitimate objectives, i.e. discouraging treatments that may expose the health of a minor to unnecessary risks and reducing gender stereotypes regarding a certain canon of beauty. In assessing this ruling, the article examines the concepts of: “free development of personality”, “right to privacy”, “informed consent to medical treatment” of minors, as well as “legal moralism” and “paternalist measures”. To this end, a dogmatic method was used by reviewing the case law of the Constitutional Court of the Republic of Colombia, and the results obtained were presented through a descriptive method. In the conclusions, attention is drawn to the consistent doctrine existing in the Court’s jurisprudence relating to the concepts.
2
Content available remote

Instrumenty wspomagające aktywną sprzedaż stosowane w spółce gospodarki żywnościowej – studium przypadku

84%
Agnieszka P., Jacek P.
Journal of Agribusiness and Rural Development
|
2015
|
issue 2(36)
283-289
EN
Changing environment requires enterprises to meet the needs of customers. Being on the market, survival and development of the company are determined not only by well qualifi ed staff but above all a happy customer. Therefore, it is important to use appropriate instruments to support active sales of the company. The study was conducted among 64 employees working in the organization studied. The study aimed to assess the knowledge and expertise of the staff in terms of the tools used in the enterprise for communication with the market. The study shows that the company has a well-developed system of communication with the market. Advertising agents that are used in the audited company are primarily the Internet, magazines, and outdoor advertising. Company’s gadgets are as well as awards for regular customers are the most popular among the target group consumer promotion tools.
PL
Zmieniające się otoczenie wymusza na przedsiębiorstwach wychodzenie naprzeciw potrzebom klientów. O zaistnieniu na rynku, przetrwaniu i rozwoju fi rmy decyduje nie tylko dobrze wykwalifi kowany personel, ale przede wszystkim zadowolony klient. Dlatego tak ważne jest stosowanie odpowiednich instrumentów wspomagających aktywną sprzedaż produktów. Badania przeprowadzono metodą ankietową wśród 64 pracowników danej organizacji. Miały one na celu określenie i ocenę ich wiedzy w zakresie stosowanych w przedsiębiorstwie narzędzi komunikacji z rynkiem. Z przeprowadzonych badań wynika, że spółka ma dobrze rozwinięty system komunikacji z rynkiem. Środki reklamy stosowane w badanym przedsiębiorstwie to przede wszystkim Internet, czasopisma oraz reklama zewnętrzna. Gadżety reklamowe firmy, jak również nagrody dla stałych klientów to najbardziej lubiane przez grupę docelową narzędzia promocji konsumenckiej.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.