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EN
The article discusses phenomena related to the role that the Big Data technology plays in how culture is nowadays created and consumed. The subject of the analysis is Netflix, one of the video on demand service providers, and Rotten Tomatoes, a film review-aggregation website. Both services are recognized as examples of algorithmic culture. The author focuses primarily on whether – and if so then in what way – the thus understood algorithmic culture: 1) is functional with respect to consumption patterns represented by the so-called cultural omnivores in the context of modern attention economics; 2) contributes to changing evaluation standards for assessing cultural content quality and the status of professional criticism.
EN
The subject of the study presented in the article is the popular Myers-Briggs personality test, and the goal is to demonstrate the potential that this test has as tool for the reproduction of power and further influence on human identity in postmodern times of uncertainty. Its main conclusions are embedded in the theoretical framework of the culture of algorithms created on the basis of the need to simplify various elements of the world. They draw attention to the social dimension of identity and the process of quantification to which it is subjected. The reduction of personality to numbers is carried out not only at the level of dividing socjety into 16 types, but also, among other things, through the use of an answer scale in a test, the presentation of character traits by percentages or letter abbreviations describing individual types. Critical discourse analysis was used as a research method.
PL
Przedmiotem badania zaprezentowanego w artykule jest popularny test osobowości Myers-Briggs, a celem wykazanie potencjału, jaki ów test posiada, by być narzędziem reprodukcji władzy i tym samym wpływać na tożsamość człowieka w postmodernistycznych czasach niepewności. Główne wnioski płynące z badania osadzone są w ramach teoretycznych kultury algorytmów powstałej na bazie potrzeby upraszczania rozmaitych elementów świata. Zwracają one uwagę na społeczny wymiar tożsamości oraz proces kwantyfikacji, jakiemu ona podlega. Sprowadzenie osobowości do liczb odbywa się nie tylko na poziomie podziału społeczeństwana 16 typów, ale również m.in. poprzez wykorzystanie skali odpowiedzi w teście, zaprezentowanie cech charakteru za pomocą procentów czy skróty literowe opisujące poszczególne typy. Jako metoda badawcza posłużyła krytyczna analiza dyskursu.
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