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EN
The article discusses the links between the theory of economic man and the culture of insensitivity. It refers to the genesis of economic subjectivity, inextricably connected with reduced emotions, leading to emotional coldness, detachment and indifference. It is a structure of subjectivity that may be found in many cultural texts. The article provides a short description of two novels which take up the topic of economy while analyzing the relationship between the psychological structure of the characters and the economic system. Additionally, it presents how the model of economic man has expanded beyond the world of economy, and how the world of life and interpersonal relations has been colonized by various ways of converting reality into quantitative data.
EN
This article analyses mindfulness as an ascetic and aisthetic practice – a form of perception training largely shaped by strictly Western cultural processes dating back to the late 19th century: modern patterns of perception and habitual regimes, including forms of aesthetic contemplation, which permeate our everyday life – as well as the anaesthetic response to the hypertrophy of the aesthetic. Understood as a training of senses, stemming from the need to experience the sense (meaning) at its fundamental psychophysical level, mindfulness is discussed here as a response to the entire constellation of needs and deficits, overlapping with and specific to Western modernity, including the sense of disembodiment (desomatisation), communication overload, and hyperaestheticisation. From this point of view, mindfulness practices might be recognised both as a refinement of aisthetic experience and a form of sensory asceticism. Without disregarding its Buddhist origins, the text draws attention to the elements of mindfulness ideas and practices that seem to be closely related to the Western cultural context, with a particular focus on (broadly understood) aesthetic ideas of the 20th-century modernism.
EN
The main topics discussed in the article include: criteria developed for the evaluation of artistic facts (objects and events); the clash of conflicting traditions of thinking about art, for example perceiving it as an area of creative freedom; emphasis put on the utilitarian and decorative features of art; and socially engaged art. The discussion revolves around the category of helplessness that one has to feel in the face of such a multitude of theoretical approaches to art and blurred boundaries of what belongs in the concept of art. This includes anaesthetics which, next to pragmatic aesthetics, serves as a turning point in the discourse on art that constantly calls for redefining the identification fields for selected manifestations of art in social reality.
EN
The article stems from social representations of coolness in Slovak cinema of the beginning of the new millenium and examines how these representations blur or deform the idea of continuities and discontinuities with regard to the sensibility of postsocialist Slovak cinema. The article points out the critical response of Slovak urban lifestyle films from the beginning of the new millenium and shows the transformation of its own idea of anaesthetical coolness into “festival” dramaturgy of the cycle of Slovak social dramas appearing after 2009.
EN
Celem artykułu są jest zaakcentowanie, iż w obliczu kryzysu werbalności obserwowalnego szczególnie w komunikacji masowej pojawia się pilna potrzeba reorientacji toczącej się zarówno w środowisku językoznawców, jak i literaturoznawców dyskusji na temat estetyki komunikacji werbalnej. Proponowana zmiana polega na oddaniu pierwszeństwa jakościom intelektualnym manifestującym się m.in. poprzez gradacyjną kategorię określoną na potrzeby prezentowanych rozważań jako kategoria wnikliwości. Nowością prezentowanych rozważań jest ujęcie tej kategorii w kontekście możliwości jej aplikacji do sprostania wyzwaniu, jakie stawia badaczom komunikacji XXI wieku problem wykrywania tekstów generowanych przez sztuczną inteligencję.
RU
Целью статьи является подчеркнуть, что обострение кризиса вербальности, проявляющееся особенно интенсивно в масскоммуникации, вызывает срочную необходимось переориентации дискуссии, которая идет в филологической общественности на тему эстетики словесного общения. Предлагаемое изменение заключается в том, чтобы в этой дисскусии дать первенство интеллектуальным ценностям, показателем которых среди остальных экспонентов можно принять градационную категорию глубины текста. Новизна рассуждений заключается в том, что вышеупомянутая категория рассматривается в контексте возможности ее применения для идентификации текстов, написанных искусстенным интеллектом, которая представляет собой настоящий вызов для исследователей коммуникации XXI века.  
PL
The aim of the paper is to stress that in the crisis of verbality observed specially in mass communication there is an urgent need for changing the direction of the discussion about the aesthetic value of verbal texts which is in progress in philological community. The change proposed is that the priority should be given to intellectual value manifested by the gradual category which could be named for the purposes of presented considerations as the thoroughness of the text. The novelty lies in the fact that the thoroughness of the verbal content is viewed in the context of a possible application  to detect AI-generated text which is the real challenge posed to the 21st century communication researchers.
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