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XX
For the last few years of his life, Piotr Kowalski returned to the city where a few decades earlier he studyed Polish philology and worked as a professor at The Institute of Journalism and Social Communication at the University of Wrocław. During his time in Wrocław, he wrote a very inspiring article named „Reflections on the anthropology of media". One of the main ideas was that historical anthropology is a background for the anthropology of media, which should be concentrated on cultural imaginarium ways of communications. In the article, we present how his ideas are being developed by us in our work entitled „scenario of culture" which was inspired by this researcher.
XX
The author of this paper describes ideas of Peter Burke contained in his book by the title A Social History of Knowledge. An English Professor of cultural history believes, that they are resemblances between modern (since Gutenberg’ s Age) and contemporary attitude to the genesis, growing, accumulate and to pass the knowledge. Author discuss readers practices, modern student’s methods of accumulate knowledge and its memorization. He shows that some of them still exist in contemporary student’ s methods, but some burn out what is connected with process of substitute written culture by visual culture. That process is changing student’ s knowledge and their intellectual ability.
XX
In this article, I made use of auto presentation included in the documents presented by Piotr Kowalski in the professional situations connected with his academic career, in its initial stages. Kowalski`s scientific way led from investigations on popular literature and mass culture to the anthropology of history and media. In his observations and analysis of contemporary culture, he always had taken into consideration the historical determinations of human behaviour and artefacts in many social spaces. In his reconstructions, his visions of the world, Kowalski regarded both the synchronous and diachronous dimensions because there is no possibility to understand the present day if one cannot understand history.
PL
Udział realnego i wirtualnego w organizacji wspólnot domaga się transdyscyplinarnych narzędzi diagnozy. Metafory poznawcze utożsamiają wirtualność z cyfrowością a cybertechnologia zyskuje status planetarnej kultury ludzi i nieludzi. Redukcja zaciera wymiary kultury, a z nimi historie wirtualności. Empiria każe myśleć o kulturach kontekstu medialnego i horyzoncie antropologii.
EN
Participation of the real and the virtual in the organisation of communities requires transdisciplinary diagnostic tools. Epistemological metaphors equate virtuality with digitality, and cybertechnology gains the status of planetary human and non-human culture. Reduction blurs cultural dimensions and thus histories of virtuality. Empiria directs our attention to cultures of media context and the horizon of anthropology.
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