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EN
The application of different language resources in professional communication reveals the role of cognition in information processing, the interpretive function of language in knowledge construction, and the interrelation of linguistic and extra-linguistic environments. The aim of the present paper is to examine the development of the language of science and the way it is influenced by history, technology, media, genre, and culture. Integrating cognitive approach and pragmatic analysis, the ways of meaning creation and meaning extension have been studied in the popular science texts. Creative thinking and imagination are considered responsible for innovative, creative and insightful thought in general, and, sometimes, for a much wider range of mental activities.
EN
The article deals with the question of teaching French professionally oriented discussion to physical and technical specialties students. The purpose of the article is to analyze and justify the importance of rhetorical figures speech mastering by technical specialilties students when they learn how lead and hold a discussion. The theoretical research methods such as critical analysis of research literature and linguistic-methodological analysis of French texts have been applied. The research has showen that the process of professionally oriented language learning is associated with cognitive peculiarities specific for students of technical and physical faculties. These peculiarities can be explained by the dominant functions of right or left-hemisphere strategies of the individual which have the influence on mastering French professionally oriented discussion effectiveness. It was determined that the most part of future specialists of technical sphere have an analytical style and they use left hemisphere strategies during the process of learning which are reflected in their dominant ways of the information perception, treatment and reproduction. So, mastering of rhetorical devices and techniques by future specialists of technical sphere will contribute to the development of their metaphorical and associative thinking and will activate the application of right hemisphere strategies responsible for the creative learning aspects. The main types of associations based on different relationships between two subjects, notions or phenomena have been examined. Three traditional rhetoric categories – logos, pathos and ethos have beed described. The most important rhetorical devices and figures speech which can be employed by the students and can express different ways to persuade or inform their potential listeners have been analyzed: metaphor as an implicit comparison, simile, anaphora, antithesis, and chiasmus. The authors also propose some examples of exercises for development of the associative thinking and mastering of rhetorical devices and techniques by future specialists of technical sphere. Taking into consideration all the mentioned above the conclusion can be drawn that the acquisition of the rhetorical skills during the learning process will stimulate the development of the creative potentialities of the students of technical universities. The questions of the influence of nonverbal communication on mastering French professionally oriented discussion effectiveness require further development.
EN
The article is devoted to the analysis of zoonyms motivated by the white colour of the animals. The material resources are cow names in dialects of Ukrainian and Polish languages. Based on the analysis, the author shows the common and the differences in the native speakers of two related languages perception of white colour shades.
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