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Audyt komunikacyjny w przedsiębiorstwie – nowy przedmiot zainteresowania lingwistyki

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Alnajjar J.
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
|
2013
|
issue 8
7-26
EN
This article aims to give an overview of research into communication audits in companies conducted since 1954. It begins by discussing the role of communication and communicative rules in companies, and exploring the meaning of the term ‘communication audit'. It goes on to discuss the documents that present guidelines and procedures for carrying out communication audits. It attempts to define the meaning of the term ‘communication audit' from a linguistic point of view. The article finishes with a research perspective on the linguistic exploration of communication audits.
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