Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 MIND Journal

Authors help

  1. 1 Strashynska L.

  2. 1 Strashynskyi V.

Years help

  1. 1 2019

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  behavior of competitors
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Systematization Of Factors Influencing Competitiveness Of Food Products

100%
Strashynska L., Strashynskyi V.
MIND Journal
|
2019
|
issue 7
1-8
EN
The article examines and generalizes factors that influence the competitiveness of products. From the investigated factors are allocated and structured factors influencing the competitiveness of food products. The most important of them - safety, quality and price. Also considered are factors such as trademark, advertising, competitors behavior, packaging, sales promotion, functionality, etc. It is established that in the aggregate all factors are the system of food products competitiveness at a separate food enterprise, and each individual factor depends on a number of other indicators. Affecting the competitiveness of products, factors change each other. Thus, the manufacturer must take into account the optimal ratio of factors of competitiveness of products.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.