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Public relations. Komunikacja dwukierunkowa

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Frączek A.

Studia Gdańskie. Wizje i rzeczywistość

2012

vol. 9

132-144

A variety of communication channels, which can use the organisation meant that the process is more difficult and requires huge effort, work, and learn in a very short time. The domain of specialists, PR is dialogue with the environment, is already known to many of the tools of PR, but it's just the Internet promotes the improvement of this interactive communication. Every action that we take on the Internet has a dimension of all forms must be present but PR surrounded with special care. Internet deep into relationships between an organization and its environment. Society is not able to permanently trust organization or institutions, which make sense, the aims and principles of ac-tion does not understand. PR communication methods with the environment, these classic with modern, permeate each other. This article attempts to clarify what is communication with the environment and what changes occur in the communication process as a result of digitisation in the practice of the use of PR tools.

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1 Studia Gdańskie. Wizje i rzeczywistość

1 Frączek A.

1 2012

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Public relations. Komunikacja dwukierunkowa