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DE
Im vorliegenden Beitrag wird die Computerfachsprache der russischen und polnischen EDV-Fachleute präsentiert. Im einführenden Teil wird die Computersprache definiert. Die Leitfrage dabei lautet: Wie stark beeinflussen die Anglizismen die russische und polnische Computerfachsprache? Das Ziel der wissenschaftlichen Analyse ist festzustellen, wie das Russische im Vergleich zum Polnischen mit Anglizismen aus der Computerfachsprache umgeht.
EN
The article presents the computer language of the Russian and Polisch EDV experts. The introductory part defines the computer language. The central question of the article is: How strongly do the Anglicisms influence the Russian and Polish computer language? The aim of the analysis is to compare Russian and Polish with computer language anglicisms.
EN
The present text focuses on English borrowings in the Russian language that are used to coin the names of Russian watches. The problem is scrutinized in the context of the Americanization of culture in post-Soviet Russia. It has been shown that the borrowings most frequently used by the Russian watchmakers are well-established in Russian as they have been functioning in the language at least since the first half of the 20th century. The analysis of nominations employing English borrowings indicates that tendencies in the naming practices in the Russian watchmaking industry seem to be substantially conservative.
RU
В статье рассматриваются английские заимствования, используемые в наименованиях часов русского производства в контексте американизации культуры в постсоветский период истории России. Показано, что если заимствования используются, то это заимствования, которые освоены в первой половине ХХ века. Анализ номинаций с использованием англицизмов говорит о значительной консервативности нейминга в российском часовом производстве.
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