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EN
The treatise deals with breastfeeding as a significant socio-cultural phenomenon. It studies public breastfeeding and ambivalent attitudes toward it in the contemporary Slovak society. It is based on theoretical background of the study of cultural taboos, gender, intimacy, sexuality and physicality, and use of public space. It focusses on the public pressure and the interpretation of the phenomenon of “good mother”. It traces back the historical aspects of breastfeeding and its forms and significance in traditional culture, as well as changes in the contemporary Slovak society. In particular, it pays attention to media, political and institutional influences on breastfeeding practices, and it analyses public activism in this realm. The focus of the work is on the Central European socio-cultural space. The study presents findings from research carried out using the method of content analysis of posts on Internet discussion forums. It subjects the texts of these posts to a qualitative analysis, whereby it focusses on the contents of the statements as well as the ways of expressing oneself on the topic.
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