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The Revision of a Marketing Course Using a Competency-Based Curriculum

100%
Damázio L. F., Hanriot M.
The New Educational Review
|
2017
|
vol. 48
41-52
EN
This paper presents the process of reviewing a lato sensu postgraduate course in marketing offered at a Brazilian business school. Changes were implemented to adapt the course to the job market demands. The results of the quantitative phase of the research showed that the course had many opportunities for improvement, especially regarding the course methodology. The results of the qualitative stage indicate an opportunity for improvement of the course contents by updating them and ensuring they adhere to professional practice. The redesign process of the course was based on the competency-based curriculum.
2
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Connecting sustainability initiatives with efficiency measures: an opportunity for business schools

75%
Lambrechts W., Van Liedekerke L., Rymenams S.
Central and Eastern European Journal of Management and Economics (CEEJME)
|
2015
|
issue 2
161-173
EN
One of the essential parts within the transition towards sustainable economies, is the way how higher education prepares its students for their future role in business. In order for them to contribute to corporate social responsibility within the enterprise context, they need specific skills and competences related to sustainable development. Derived from the societal role of business schools in preparing the future business leaders and entrepreneurs, the focus of this paper is the contribution of business schools to sustainability integration. The topic could be wider situated within the context of higher education for sustainable development, which aims at integrating competences for sustainable development into the curriculum, and integrating sustainability measures within campus operations, research and societal role. This reflective article looks at a business school context as a case for institutional efficiency measures. It describes how business schools could implement efficiency measures and apply instruments within their own context, looking at the campus as a ‘living laboratory’ for sustainability innovation. Three tools and instruments to foster sustainability integration on campus, its benefits and possible problems are described: Assessment Instrument for Sustainability in Higher Education; Ecological Footprint Analysis; and Principles for Responsible Management Education. It builds upon the data and results from several action research projects within two Belgian business schools. As a conclusion, the article reflects upon the essential characteristics of these initiatives, as a way to connect sustainability initiatives to efficiency measures. This may be an opportunity for business schools, not yet used to its full potential yet.
3
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Utilization of practical knowledge in teaching accounting and taxes

38%
Filipczyková H.
Edukacja Humanistyczna
|
2020
|
issue 2
121-132
EN
One of the basic elements of economic education is teaching accounting and taxes. We are currently seeing increasing pressure on the quality of accounting information. Unfortunately, accounting practice and teaching of accounting and taxes vary considerably. Traditional passive teaching methods are now considered obsolete and ineffective. There is a need to make greater use of active forms of teaching that better link learning and practice. The aim of this article is to analyse the degree of use of practical knowledge, especially in the form of case studies in teaching accounting and taxes among accounting teachers at business academies and similar types of economically oriented secondary schools with an economic focus and on the basis of it formulate recommendations for teaching accounting at these schools.
PL
Jednym z podstawowych elementów edukacji ekonomicznej jest nauczanie księgowości i podatków. Obecnie odnotowujemy rosnącą presję na jakość informacji księgowych. Niestety praktyka i nauczanie księgowości i podatków różnią się w znacznym stopniu. Tradycyjne pasywne sposoby nauczania są obecnie uznawane za przestarzałe i nieefektywne. Należy w większym stopniu korzystać z aktywnej formy nauczania, która lepiej umożliwi połączyć nauczanie z praktyką. Celem niniejszego artykułu jest przeanalizowanie poziomu wykorzystania praktycznej wiedzy, przede wszystkim w formie studiów przypadków w nauczaniu księgowości i podatków przez nauczycieli księgowości na akademiach handlowych i podobnych typach szkół średnich z kierunkiem ekonomicznym i na tej podstawie formułowanie zaleceń dotyczących nauczania księgowości w szkołach.
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