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EN
In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media. He proposes four theses about the use of such type of advertising in Poland. The issues discussed include: spending on campaign ads in the “old” media; spending on campaign ads on the Internet, spending on communication services other than advertising, determining the types of election campaigns (modern or post‑modern). The author discusses the financial reports submitted after each campaign by electoral committees to the National Electoral Commission and on this basis the research hypotheses are verified. In addition, the paper briefly describes the evolution of forms of political advertising on the Internet and television. The study makes it possible to formulate opinions about the direction of development of electioneering forms in Poland at the beginning of 21stcentury.
EN
The aim of the paper is to analyze the relationship between campaign money and winning the 2016 and 2020 presidential nominations in the United States. While in the last two decades of the twentieth century candidates who raised most money almost always became major party nominees, the record is mixed for presidential cycles 2004-2012. By comparing various dimensions of campaign finance, including activities of candidates' campaign committees and outside groups, the Author demonstrates that while successful fundraising, resulting in dozens of millions of dollars at the disposal of candidates, seems necessary to run a competitive campaign, raising the most money is no longer pre-requisite for becoming major party presidential nominee.
EN
There is a common belief that the pro-regulatory approach of Democrats, makes them more determined in the fight against big money in campaign elections, whereas Republicans, supporting recent Supreme Court decisions in Citizens United v. F.E.C. and McCutcheon v. F.E.C., benefit from the system more than their political counterparts. The aim of the article is to analyze the real character of the U.S. campaign finance regulations, both from legislative and judicial perspective, and to determine which political party benefits from the system: Republican or Democratic? By underlining the Buckley rule that ‘money is speech’ the Author suggests that campaign contributions and spending are deeply rooted in the character of American political system determining the political future of candidates of both political parties. The article refers to election cycles since 1970s, but it mainly focuses on recent election cycles, including the 2016 presidential election.
EN
The introduction of general presidential elections in the Czech Republic strengthened the position of the head of state, though this did not entail a change in its constitutional powers. It also created the possibility of winning candidates who do not have the support of parliamentary political parties. However, the candidature application can be made by members of parliament or voters. Candidates must gather 50,000 signatures from citizens, or the support of twenty Deputies or ten Senators. The Ministry of Interior verifies the application and registries candidates. The electoral campaign in the presidential election may be conducted by both candidates and registered third persons. The election law has regulated its course liberally, among other things, without providing election silence. The main restriction is the campaign spending limit. No candidate may spend more than 40,000,000 CZK, except candidates who advance to the second round (they may spend 50,000,000 CZK).
PL
Wprowadzenie powszechnych wyborów prezydenckich w Republice Czeskiej umocniło pozycję głowy państwa, choć nie pociągnęło to za sobą zmiany jego konstytucyjnych uprawnień. Stworzyło to również możliwość wygrania przez kandydatów, którzy nie mają popar­cia parlamentarnych partii politycznych. Jednakże kandydatów mogą jednak zgłaszać członkowie parlamentu lub wyborcy. Kandydaci muszą zebrać 50 000 podpisów obywateli lub wsparcie dwu­dziestu posłów lub dziesięciu senatorów. Ministerstwo Spraw Wewnętrznych weryfikuje zgłoszenia i rejestruje kandydatów. Kampania wyborcza w wyborach prezydenckich może być prowadzona zarówno przez kandydatów, jak i przez zarejestrowane osoby trzecie. Prawo wyborcze uregulowane jest liberalnie i między innymi nie przewiduje ciszy wyborczej. Głównym ograniczeniem jest limit wydatków na kampanię. Żaden kandydat nie może wydać więcej niż 40 000 000 CZK, z wyjątkiem kandydatów, którzy przejdą do drugiej rundy (mogą wydać 50 000 000 CZK).
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