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Business communication in Poland: sale promotion, advertising, public relations and virtual communication

100%

Lewicka H.

Społeczeństwo i Ekonomia

2015

issue 2(4)

67-84

Business communication is a key activity for every business, as every business has to deal with its external and internal environment. It describes many business activities and can be taken under consideration from different perspectives, but still the basic communication activities can consider any company in the world. However, the cultural aspect determines the realization of every activity. In different countries the way a business communicates with customers, or business actors do it within the company, differs respectively to national traditions, values and beliefs. The aim of the following article is to present, analyse and explain the way of business communication in Poland. As every country, it has a specific characteristics that is distinctive only for its own, which deeply affects various aspects of business communication. The typical and mainstream ways of realizing the activities in the country will be presented including advertising practice and media regulations which also affect this area of communication. The article will focus on the external communication in Poland, taking under consideration four areas: sale promotion, advertising, public relations and virtual communication. The analysis will start from short elaboration of what the essence of business communication is and the current country characteristics in terms of economy. The article will form a useful material for foreign studies purposes and may also be helpful in further comparisons with other countries.

Strategies for Developing On-Line Business Models in Retail Banking

61%

Kotarba M.

Studia i Materiały

2018

issue 1(27) cz. 2

90-104

Celem artykułu jest przedstawienie obecnego stanu rozwoju usług on-line w bankowości detalicznej oraz dyskusja ich dalszego rozwoju. Artykuł obejmuje ogólną analizę morfologii funkcjonalnej bankowości on-line w kontekście historycznego rozwoju kanałów w bankowości. Strategie podzielone są na wzrost organiczny, partnerstwo/pośrednictwo oraz przyśpieszony wzrost. W zakończeniu jest wskazana wiodąca rola banków w digitalizacji systemu ekonomicznego oraz wsparcia usług e-administracji (e-government). Podkreślono również potencjał do dalszego rozwoju bankowości on-line w kierunku uniwersalnych platform usługowych, które zapewniają bezpieczne środowisko do realizowania audytowalnych transakcji biznesowych pomiędzy znanymi stronami.

The purpose of the article is to present the current state of development of on-line services in retail banking and to discuss their future development. It covers a high level analysis of functional morphology of on-line banking in view of historical banking channel development. The final study provides a view on key strategies that can be used in the future to foster further development of on-line business models. The strategies are divided into organic growth, partnerships/intermediation and accelerated growth. Concluding remarks point out the leading role of banks in the digitalization of economic systems and support for e-government. They also emphasize the potential for further development of on-line banking towards universal service platforms which provide a secure environment for execution of auditable business transactions between known parties.

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1 Społeczeństwo i Ekonomia

1 Studia i Materiały

1 Kotarba M.

1 Lewicka H.

1 2018

1 2015

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Business communication in Poland: sale promotion, advertising, public relations and virtual communication

Strategies for Developing On-Line Business Models in Retail Banking