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PL
W opracowaniu zaprezentowano analizę percepcji cech i postaw pośrednika w obrocie nieruchomościami w ujęciu praktycznym, wywiedzionym z doświadczeń zleceniodawców oraz odniesiono je do wzorcowego obrazu pośrednika. Analiza ta przeprowadzona została w kontekście budowania relacji biznesowych, bowiem atrybuty pośrednika stanowią istotną podstawę, tworzącą swoiste warunki dla kreowania więzi w układzie pośrednik-klient.
EN
The paper presents an analysis of the perception of characteristics and attitudes of a real estate agent from the practical point of view, derived from the experiences of clients. The paper relates these features to the model image of a real estate agent. The analysis was conducted in the context of building business liaisons since the attributes of a real estate agent constitute an important basis forming specific conditions for creating ties in the real estate agent-client relationship.
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