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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

100%
Hereźniak M.
International Studies. Interdisciplinary Political and Cultural Journal
|
2017
|
vol. 19
|
issue 1
129-141
EN
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement.
2
Publication available in full text mode
Content available

Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

100%
Hereźniak M.
International Studies. Interdisciplinary Political and Cultural Journal
|
2017
|
vol. 19
|
issue 1
EN
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement.
3
Publication available in full text mode
Content available

Citizen involvement in waste management and circular economy in cities: Key elements for planning and implementation

88%
Izdebska O., Knieling J.
European Spatial Research and Policy
|
2020
|
vol. 27
|
issue 2
115-129
EN
This paper identifies and explores key elements for planning and implementing citizen involvement in the area of waste management and circular economy in cities. The analysis has shown that institutions responsible for waste management regard strategic planning, inclusivity, transparency, continuity, and resources as particularly important for reaching the objectives of citizen involvement. However, not all of the four analysed cities have applied these elements to the same extent, due to e.g. a lack of a strategy for citizen involvement, or limited personal and financial resources.
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