Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Informatyka Ekonomiczna

Authors help

  1. 1 Leśniewska A.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  client retention
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Customer relationship management in a fitness club – case study of it solutions applied in a selected organization

100%
Leśniewska A.
Informatyka Ekonomiczna
|
2014
|
issue 4(34)
66-76
EN
This paper presents the structure of two information systems based on customer relationship management applied in a fitness club as a case study. The analysis of selected IT solutions is focused on their functions and modules which allow the maintenance of contact with the client and constant customer care. As the fitness business is actively growing in Poland, the cognitive goal of the paper is to present IT solutions applied in a selected fitness club as a proposal of how to manage a sports organization but also discuss those tools in terms of their usefulness and benefits for both sides – managers of the fitness club as well as the clients. The article also indicates probable precariousness of presented IT tools.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.