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EN
The article presents the analysis of the mental images of human desires and their verbalization techniques involved in Bertrand Russell's Nobel lecture delivered in 1950. Human desires are non-material mental constructs that are not clearly dened in the dictionaries, their verbalization being complicated by the issues related to rationality, psychology of thinking, objectivity, and the variability of individual behavioral reactions. The results of the research suggest that the verbalization of desires is essentially complicated by social and cultural stereotypes. It has been noted that storytelling can be applied as one of the most eective techniques to create the required mental imagery of desires in the recipient's mind. B. Russell's unique manner of dening such politically important desires as acquisitiveness, vanity, glory, love of power, excitement is carefully analyzed. The use of gurative language as well as conceptual and stylistic metaphors that facilitate the process of shaping mental images of desires have also been the focus of my attention. Special consideration has been given to the analysis of the verbalization means of the politically important desires.
DE
Ziel der Studie ist, Indikatoren dafür zu finden, dass unterschiedliche Textsorten kognitiv unterschied­lich verarbeitet werden. Zu diesem Zweck wurde Probanden ein Gedicht in jeweils einzelnen Verszei­len vorgegeben – einmal mit der Vorgabe, dass nun ein Gedicht zu lesen sei; die zweite Gruppe erhielt die Information, es handele sich um einen Prosatext. Die Verarbeitungsdauer war offensichtlich von dieser Vorinformation determiniert.
EN
The study aims to research the cognitive processing of text types. Test persons were given poem verse lines – with the prescription that a poem was to be read, or a prose text, respectively. The processing time was determined by this preliminary information. Obviously this is an indicator that poems and prose are differently processed.
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