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EN
This article is de\ oted to the analysis o f discourse by a cultural justification study of basie cognitive stereotypes. Any cognitive stereotype has ethnic and cultural specificity, which manifests itself in the reflection o f the real world and one national-cultural community. This article provides a definition o f the kinds o f cognitive attitudes - attitudes and judgments - of this pattem, branded and marked by national interpretation o f concepts. Stereotypes-judpment is a jtereotyped model, an intersection of basie concepts of discourse. The theoretical and methodological models of study discourse offered in the article is confirmed by the analysis of the cognitive stereotype: “Russians are afraid in the world o f sport and do not love” - one of the dominant Russian sports discourses.
EN
This article is devoted to the linguistic and cognitive analysis of discourse. The article defines the basie terms and concepts, which are concepts and terminology by linguistic and cognitive analysis oť discourse, explores techniques for conceptual dominant discourse, discusses the various aspects of this analysis.
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