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The knowledge management and the innovation process play an important role in our changing word of business. The innovative thinking of the entrepreneurs and managers is a trend in the recent years. The paper presents a new perspective on the link of KM, collective intelligence and innovation. The research focuses on the original information and data holding with the purpose to implement innovative ideas into everyday enterprise’s life. The methodology is based on the secondary research and uses the methods as analysis and synthesis, com-parison, abstraction, data assembly, and other qualitative and quantitative methods.
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