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EN
The article discusses aspects of network-based local radio using the example of Radio Eska Lodz. The author responds to questions about whether a commercial network radio station can fulfill the functions of local radio and on what this locality is actually based. In this respect, Radio Eska Lodz is characterized as part of the most popular commercial radio network in Poland. The introduction focuses on the process of transformation that local radio stations are undergoing, along with its genesis. The author then considers whether the radio station described is fulfilling the goals of local radio and how it looks in comparison to other cities.
EN
The article presents the form of accompanying musical programming in commercial radio broadcasters in Poland. It examines the questions of the place of entertainment in this kind of production, based on examples from a variety of stations, such as Radio Zet, RMF FM, Radio Eska, Radio Złote Przeboje or Vox FM. The text also refers to hybrid forms of media entertainment such as edutainment or democratainment. In the conclusion, this conglomerate radio genre is treated as a polyphonic, mosaic form, distinguished, though, by its dynamism and the nature of the programmes broadcast at the morning and afternoon peak hours of radio audiences.
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