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EN
To create the social history of Russia and the history of everyday life, one needs a description of local everyday practices. This article focuses on the everyday practices associated with the birth of a baby and care for it. The author proceeds from the fact that the 18th and 19th centuries in Russia saw the coexistence of two cultures and two household traditions – the culture of the educated classes and the peasant culture. At the level of everyday practices, they made a certain influence on each other. On the one hand, ethnographic materials were used as sources, and on the other hand – popular medical literature of the 19th century. The article analyzes the practices themselves and the mechanisms of their influence on each other, while it appears that the effect of the practices of educated social groups on people’s life was a conscious Kulturtraeger activity. The influence of peasant household traditions on the lifestyle of educated classes was carried out primarily through direct impact. The ubiquity of nurses who belonged to a different social group than the child’s parents, led to the fact that, despite the parents’ resistance, peasant childcare practices (baby-rocking, pacifier, sleeping together, etc.) were used quite actively.
EN
We live in a society and culture of consumption. What are the characteristics of this culture? What has contributed to its formation? In what way does it influence people? These are the main questions tried to be answered in the article Culture of consumption. The culture of consumption is the culture of ordinariness. It lures and attracts crowds in many ways. It is light, simple, pleasant and a little bit infantile. It does not demand any effort, absorbtion or preparation. The aim of the culture of consumption is buying, using and dispensing goods that satiate people’s wishes. The culture of consumption advocates material and hedonistic values. The culture of ordinariness is subject to the rule of the market. It is not the producer who imposes products but the consumer who decides through his individual choices, on the producer’s success. Such culture creates changes in social life. Social inequalities and identity problems occur. An individual is alone in its consumption and is deprived of durable social bond. Consumption determines the place in a social structure, it defines group identities and it creates the sense of self value. The culture of consumption forms a man and a man expresses his needs and wishes in this culture.
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