Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  company competitiveness
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Factors of competitiveness in Polish companies in the Silesian Region in 2014 - 2016

100%
Głód G., Flak O.
Oeconomia Copernicana
|
2017
|
vol. 8
|
issue 4
601-619
EN
Research background: A lot of companies in the market create a variety of situations in which they compete with one another. At the same time companies crave for the same pool of demand, and in fact the money held by the buyers. Attempts to define the notion of com-petitiveness of the company appear frequently in scientific publications and in the research conducted by various institutions in different countries. The concept of competitiveness is used to determine the ratio of enterprise characteristics to these of its competitors, resulting from many internal features and the ability to deal with an external environment. Purpose of the article: The purpose of this article is to present results of the Company Competitiveness Barometer, conducted in 2014, 2015 and 2016 on a group of more than 600 Polish companies. The Barometer is a theoretical basis for the integrated model of competi-tiveness designed by the authors of the article. The specific objectives of this article are: to provide an overview of the research methodology, to present the results of empirical studies of more than 600 Polish companies, to create an outline of the future direction of the research on competitiveness of enterprises by means of the Company Competitiveness Barometer. Methods: The questionnaire used in the Company Competitiveness Barometer is built of 48 questions. 45 of them are related to the characteristics of the company that are affecting its competitiveness, and 3 questions are metric questions. The questionnaire can be found on the www.sensorium24.com website. Findings & Value added: The research carried out from the point of view of the company?s employees, offer an opportunity to reflect and think about the competitiveness of their own organization and factors that are shaping it. The IT tool used makes it possible to compare own results with other companies participating in the survey.
2
Publication available in full text mode
Content available

FEATURES OF POLISH COMPANIES. RESULTS OF THE COMPANY COMPETITIVENESS BAROMETER 2014

88%
Flak O., Głód G.
Oeconomia Copernicana
|
2015
|
vol. 6
|
issue 3
117-135
EN
In the paper there are results of the research on competitiveness of Polish companies which was conducted within the Company Competitiveness Barometer in 2014. The paper includes a short description of the integrated company competitiveness model, their integral elements and methodology of the research. Then there are results of a competitive potential, a strategy of competition, a competitive advantage, a competitive position of examined companies. 252 companies took part in the Company Competitiveness Barometer 2014. Answers to the survey placed on www.konkurencyjniprzetrwaja.pl allow to get knowledge about a sample of Polish companies in different sectors of economy. The data was also a foundation to verify some theoretical assumptions of the relations between the elements of competitiveness.
3
Publication available in full text mode
Content available

Konkurencyjność firm w świetle teorii ekonomii behawioralnej Richarda H. Thalera

71%
Skrzek-Lubasińska M.
Kwartalnik Nauk o Przedsiębiorstwie
|
2020
|
vol. 57
|
issue 4
15-31
EN
The article contains a review of R. Thaler’s scientific output with respect to its possible use for the analysis of competitiveness of companies. The attention is focused particularly on the smallest businesses, including the self-employed. An attempt is made to answer the question of how the introduction of behavioural elements into the competitiveness analysis of enterprises of this type can foster the development of science and how it can be used in the economic practice. Inspired by Thaler’s scientific output, the author decided to identify the main tools developed by Thaler, including the various types of cognitive biases, systematic errors, or supposedly irrelevant factors that are overlooked in the mainstream economic theories which, in fact, are essential for the decision-making process. An additional aim of the analysis is to identify the research areas which, if enriched with elements of behavioural economics, could be most beneficial. Two such areas are identified: in the microeconomic theory – the area of “manufacturer’s decisions”, and in the macroeconomic theory – the area of state intervention and public policies.
PL
Artykuł jest przeglądem dorobku R. Thalera pod kątem możliwości jego wykorzystania do analizy konkurencyjności firm. Uwaga została skupiona szczególnie na firmach najmniejszych, w tym samozatrudnionych. Podjęto próbę odpowiedzi na pytanie, w jaki sposób wprowadzenie elementów behawioralnych do analizy konkurencyjności przedsiębiorstw tego typu, może pomóc w rozwoju nauki oraz jak może być wykorzystane w praktyce gospodarczej. Traktując dorobek naukowy Thalera jako inspirację, postanowiono zidentyfikować główne narzędzia przez niego wypracowane, w tym różne typy błędów poznawczych, systematycznych błędów czy rzekomo nieistotne czynniki, które są pomijane w głównych nurtach teorii ekonomii, a w rzeczywistości mają istotne znaczenie dla procesu podejmowania decyzji. Dodatkowym celem analizy było zidentyfikowanie obszarów badawczych, których wzbogacenie o elementy ekonomii behawioralnej mogłoby przynieść najwięcej korzyści. Wyodrębniono dwa takie obszary: w teorii mikroekonomii – obszar „decyzje producenta” oraz w teorii makroekonomii – obszar dotyczący interwencji państwa i prowadzenia polityk publicznych.
4

Projektowanie nowych produktów spożywczych a konkurencyjność firmy

63%
Halagarda M.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2014
|
issue 3(927)
57-73
PL
Rosnąca konkurencja na rynku artykułów spożywczych sprawia, że producenci coraz częściej decydują się na wprowadzanie do sprzedaży nowych produktów. W artykule omówiono modele projektowania nowych produktów, definicje i klasyfikacje nowych produktów oraz mierniki ich sukcesu istotne dla oceny prac projektowych, a także czynniki wpływające na ich efektywność. Przedstawiono czynniki wpływające na sukces prac projektowych. Zwrócono również uwagę na ważność procesu projektowania dla poprawnego konstruowania przez firmy portfeli produktowych oraz wskazano jego rolę w budowaniu strategii marketingowych. Na koniec przedstawiono korzyści wypływające ze stosowania procesu projektowania w przedsiębiorstwie.
EN
Ever-growing competition on the food market forces food producers to launch new products onto the market more frequently. The article discusses models of the new food product development process, definitions and classifications of new products and new food product success measures and factors that influence the effectiveness of the development process. It presents the factors that influence the success of the development processes and describes the importance of the development process for building efficient product portfolios and marketing strategies. It concludes with a look at the advantages to a company of using food product development processes.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.